CorgsStudio
Inspired by a Youtube creator turned passion project.
About the Project
CorgsStudio is a 0 to 1 passion project I developed from 2020–2022, evolving from hand-drawn stationery into a small Etsy shop. The products accumulated hundreds of online traction and over 100 successful sales. I designed the stationary products using Procreate, produced 90% of the products in-house, and partnered with an overseas company produce washi tapes. I also managed socials such as Tiktok and Instagram to showcase new products and engage with my audience.
Branding
Inspired by my love of corgis, I decided to make the mascot Floof the Corgi. Doing some research into other small art businesses, I realized the importance of having a recognizable art style and theme. I wanted the theme and branding to accomplish 3 main goals:
Friendly, Welcoming
Using warm, pastel colors such as yellow and pink, this creates an inviting ambience for my audience.
Playful
Choosing to handwrite my font allowed me to keep a doodle-y feel to my products.
Recognizable
With many other corgi-themed art businesses, I had to make my shop's name and mascot stand out. This resulted in multiple character changes until one stuck.
Finding My Style
First Design Iteration
Final Design Iteration